You can take all kinds of sightseeing tours in New York City—cast iron architecture, celebrity apartments buildings, Central Park birds. But the Midtown mythology tour I joined on an otherwise dreary Wednesday afternoon may have constituted something of a first.
To be precise, it concerned normally overlooked mythological references on some of our most famous buildings and public spaces. The tour was led by Joy Marie Sever, the creator of TellmeOmuse, an education start-up, and I was the only person on the tour.
Ms. Sever, a social psychologist, doesn't have an advanced degree in mythology or classics. She's an inspired amateur, her passion growing out of reading Homer's "Odyssey" around 2001. At the same time, she was doing research and helping to create measurement systems about corporate reputation, the results published in The Wall Street Journal. She started to see fascinating parallels between the Greeks and their gods' obsessions with reputation and those of the Fortune 500 CEOs about whom she was researching.
Eventually she gave up her day job to focus completely on the "Odyssey," and more recently on creating a curriculum, which she launched in 2010, to make Homer's epic poem more accessible to teachers, and to bring it into school classrooms.
The program costs an affordable $108. "Because that's how many suitors Odysseus killed who had invaded his home," Ms. Sever said.
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